Artwork & Design Guidelines
Follow these guidelines to ensure your packaging prints exactly as you envisioned. Our team is always here to help if you have questions.
File Requirements
Supplying the right file format ensures the highest print quality.
Accepted File Formats
We accept the following file formats. Vector-based files are preferred for sharp, scalable graphics.
- Preferred PDF — Print-ready PDF with bleed and crop marks
- Preferred AI — Adobe Illustrator (vector)
- Accepted EPS — Encapsulated PostScript (vector)
- Accepted PSD — Adobe Photoshop (flattened, 300 DPI)
- Accepted PNG / JPG — 300 DPI minimum, CMYK
- Not Accepted Word / PowerPoint / Canva exports at 72 DPI
Resolution Requirements
Correct resolution prevents blurry, pixelated prints.
Minimum: 300 DPI (Dots Per Inch)
All raster images (photos, textures, logos saved as PNG/JPG) must be 300 DPI at the final print size. Upscaling low-resolution images does not improve print quality.
Vector Graphics: Scale-Independent
Vector artwork (AI, EPS, PDF with vector data) can be scaled to any size without quality loss. Always use vectors for logos, text, and line artwork.
Common Mistake
Embedding a 72 DPI web image into an Illustrator file doesn't make it print-ready. Always check embedded image resolution separately.
Color Mode
Using the correct color mode ensures colors print accurately.
Use CMYK, Not RGB
All artwork must be in CMYK color mode (Cyan, Magenta, Yellow, Black). RGB colors (used for screens) will be converted to CMYK during printing, which can cause color shifts. Convert your file to CMYK in your design app before supplying.
Pantone / PMS Colors
For exact brand color matching, specify PMS (Pantone) codes. We support Pantone-matched spot color printing as an upgrade option.
Black Text
Use 100% K black (C:0 M:0 Y:0 K:100) for text. Avoid "Rich Black" (all 4 channels at 100%) for text as it can cause misregistration.
Template, Dieline & Bleed
Understanding your dieline is essential for a professional-looking box.
Bleed Area (3mm)
Safe Zone (6mm from edge)
Your Design Area
Simplified dieline diagram (not to scale)
Key Dieline Terms
Bleed Area (3mm / 0.125")
Extend your background colors and images 3mm beyond the cut line into the bleed area. This prevents white edges appearing if the cut is slightly off. Never put important content in the bleed area — it will be trimmed off.
Safe Zone (6mm / 0.25" from cut edge)
Keep all text, logos, and critical design elements at least 6mm inside the cut line. This prevents them from being cut off or looking too close to the edge.
Cut / Trim Line
The actual finished size of your box panel. The die-cutting machine cuts along this line.
Fold / Score Lines
These indicate where the box will fold. Avoid placing critical design elements exactly on fold lines as they may not align perfectly.
Design Tips for Better Packaging
Simple practices that make a big difference in the final product.
Outline Your Fonts
Convert all text to outlines/paths before saving your file. This prevents font substitution if we don't have your typeface installed.
Flatten Transparencies
Flatten all transparency effects and layers before exporting your PDF. Live transparency can cause unexpected results in print.
Check Color on Screen vs Print
Screen colors (RGB) appear brighter than print (CMYK). Request a digital proof or physical sample if exact color matching is critical.
Minimum Line Weight
Lines thinner than 0.25pt (0.088mm) may not print clearly. Keep all borders, hairlines, and rule elements at 0.5pt or thicker.
Embed All Images
Make sure all linked images are embedded in your file, not just linked. Missing links will result in blank boxes in your artwork.
Proofread Before Submitting
Double-check all text, phone numbers, websites, and addresses. Once printed, typos cannot be corrected without reprinting at your cost.